Cigarette marketing in Iran

Category: Blog Published: Tuesday, 07 May 2019 Print Email
Cigarette marketing in Iran

In the absence of any accurate statistics on the share of each of the brands in the Iranian cigarette market, the evidence suggests that the three brands of Winston, Kent and Marlboro have the largest share in the Iranian tobacco market.

According to ISNA, Iran's cigarette market can never be trusted. The profit margin of tobacco market activists is not clear, but the profit margin of some brands is said to be up to 200 percent. That is, the sale of a special cigarette packet twice the price, the net profit is paid to the seller's pocket.
Two cigarettes of Winston and Kent are being produced in the country and their import is legal. Although the two brands also have a significant share of the smuggled Iranian smoke market, Marlboro's cigarettes were banned and imported in Iran, so Marlboro's footprint should be sought on the Iranian smuggling market.
Smoking in Iran is estimated at 60-65 billion. If we divide that figure by 20 by the number of threads in each packet, cigarette smoking in Iran is estimated to be between 3 billion and 3 billion and 250 million envelopes.
Now, if the price of each packet of cigar in Iran is between 1,000-2,000 tomans, Iran's cigarette market value is estimated at between 6.5 billion. Although some of the value of the tobacco market in Iran is more than these figures. In any case, if we estimate the value of Iranian cigarette market for about 7 billion, Marlboro cigarettes have a share of about 1 billion in this market. This share comes from the fact that this cigar is not produced internally nor imported into a legal country. While Winston and Kent's cigarettes have the highest share in the Iranian cigarette market, the value of this share is estimated at 3 billion. According to statistics, Winston cigarettes account for about 70 percent of the country's imports of cigarettes.
Although cigarette smoking is not available, the brand is considered one of the best-selling cigars in the Iranian market, so it can be concluded that about 60% to 70% of Iran's cigarette market is available to Winston, Marlboro and Kent. If we add the KT & G brands to the three brands, this share may be as high as 80%; therefore, it can be concluded that the owners of the two cigarettes, Winston & Kent, as well as behind-the-scenes smugglers of Marlboro cigarettes, to Iranian cults of Iran Are considered.
The volume of sales of Winston Cigarette Distribution in Iran over the year has been estimated at more than 200 billion USD, a very high figure in the country's tobacco market.
Meanwhile, there are speculations about the industrial cigarette industry in the country, as some of these agencies are said to be a cigar mafia. However, statistics show that industrial agents have a 4 percent share in the Iranian cigarette market. Whatever the king of Iran's cigar, his ultimate goal is to maintain his share in the Iranian market and hit other rivals at any price. At the same time, it seems that the Iranian Tobacco Company and domestic decision makers have a key role to play in controlling the giants of the giant.
Mohammad Reza Tajdar, chairman of the association of manufacturers, exporters and importers of tobacco products, pointed to the decrease in the number of cigarettes within the six months of the current year. In the first six months of the year, 96.2 million and 340 thousand cartons of cigarettes equaled 23.4 billion yarns in the country While statistics show that in the first six months of this year, a million and 960 thousand cartons of cigarettes were produced inside, which means a decrease of 380 thousand cartons in the first six months of this year compared to the same period, which is equivalent to a decrease of 16% In the production of cigarettes. He said that while in the first six months of this year, according to the fifth development plan, and after the approved complications for cigarettes, import of cigarettes in the country reached zero.
The crown added: "This year, as compared to 96, this year, we had about one million and 395 thousand kilograms of tobacco imports, which is a 43% decrease in imports compared to the same period last year." This decrease occurred while in the past six months, only 54,000 kilograms of manufactured tobacco inside, which is 8% more than the same period last year, has been boosted. He pointed out that the export of cigarettes was insignificant and said: "In the first six months of the year 96, 16 thousand cartons of export of cigar from our country, mainly to the CIS countries, including Kazakhstan, Turkmenistan, Georgia and other markets, could be issued. Meanwhile, in the first 6 months of this year, only 15,000 cartons of cigarettes have been exported from the country.
Tajik continued: In traditional tobacco, last year, we exported 22 thousand kilograms, 91 thousand kilograms of tobacco and 156 thousand kilograms of tobacco, and this year, traditional tobacco was 111 thousand kilograms, 163 thousand kilograms of tobacco, and 89 thousand kilograms of tobacco has been exported out of Iranian market. In addition, with the onset of foreign inflammation from the end of the year 96, following the failure of the tobacco industry to receive any currency from the government in the first three months of this year, the industry faced a decline in production and began to deal with several problems in supplying its raw materials. This caused the price of cigarettes to rise dramatically in the free market, for example, a smoker who had previously been sold at a price of 4,500 Tomans in the market up to 12,000 Tomans in the retail sector.


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